I’m so disheartened to watch this Uber Eats Super Bowl ad. You would never joke about someone with cancer or diabetes, but it’s still considered okay to make fun of people with life-threatening food allergies. It’s not funny, and it’s not okay. Orla Baxendale died just last month after eating mislabeled cookies that contained peanut.
Now I have to warn my child with a life-threatening peanut allergy before watching the game about this. It’s scary enough to live with food allergies without seeing this harmful content during the biggest football event of the year.
You know what would have been a better marketing strategy for a food service? Show how accommodating you can be! The restaurants that get my money are the ones who show they care about my family and go out of their way to keep my food allergic children safe.
Let’s build connections and inclusiveness instead of mocking people.
Spring Creek Consulting, LLC 