From Ideas to Impact
My clients over the years have included associations, agencies, and nonprofits. Sample some of my work below.
Like what you see? Let’s collaborate!
Focus North
Cover Story Writer & Managing Editor
Focus North is the official member publication of Associations North. Since May 2017, I have researched, conducted interviews, and written each quarterly cover story. Beginning in spring 2023, I assumed additional responsibilities as an editor, managing other content and communicating with contributing writers.
Focus North Feature Article
Writer
In recognition of Food Allergy Awareness Week in May 2023, I wrote a special feature article for Focus North’s diversity/equity/inclusion/accessibility column. It offered tips for being more inclusive of people with food allergies.
Associations North LinkedIn Page
Community Manager
As a community of Minnesota, North Dakota, and South Dakota association professionals, LinkedIn is the primary social channel for Associations North. I work with a team to create content that showcases the association’s efforts and increases engagement with members and other stakeholders.
Associations North Facebook Page
Community Manager
While Association North’s primary social audience is on LinkedIn, it also maintains a Facebook page to connect with other community members who have a greater presence there, such as Mission Partners and allied organizations. I’m part of a team that creates engaging content and builds a dedicated following in this space.
MOMS Club® of Bismarck Website
Content Writer & Manager
This small nonprofit connects at-home and part-time working moms with each other to build relationships. I updated their public-facing website with a new design, enhanced security settings, additional content, and a contact form. Regular posts encourage engagement with members, partners, and the greater community.
MOMS Club® of Bismarck Public Facebook Page
Community Manager
In addition to a private Facebook group that it uses to communicate with members, MOMS Club® of Bismarck also has a public page to connect with a larger audience. As the page’s community manager, I post on behalf of the club, share partner content, and respond to comments. With regular engagement, the page is nearing 2,000 followers.
MOMS Club® of Bismarck Mother’s Day Family 5K
Event Organizer
MOMS Club® of Bismarck teamed up with Laughing Sun Brewing Co. and the Abused Adult Resource Center to shower love on local moms for Mother’s Day 2024. I helped MOMS Club® coordinate with the other two organizations to plan, promote, and execute a Family 5K and Diaper Drive to raise money and diapers for moms in need.
Legacy UMC Mobile App
Content Manager
When Legacy United Methodist Church‘s social media manager was away on maternity leave, I filled in as a substitute. One of my responsibilities was updating and managing content and notifications for the church’s mobile app, which was used to connect with over 1,000 people who attended the church.
Super Bowl 2024 Uber Ad Response
Food Allergy Advocate
Logging onto my computer days before Super Bowl 2024, I was dismayed to watch a preview of an Uber Eat’s ad that included a harmful depiction of someone suffering from life-threatening food allergies. I published this LinkedIn post in response, which was featured by the LinkedIn News team to accompany its own article on the subject. My post has since garnered over 16,500 impressions. Thanks to the collective efforts of the food allergy community, Uber removed that part of their ad before airing during the big game – a huge win.
Client Spotlight
Interviewer & Writer
When Homestead Media wanted to create a blog post featuring its relationship with a client, I conducted the interview, coordinated edits and reviews with each party, and submitted the story for Homestead Media to promote on its website. The process also involved pulling testimonials out of the transcribed interview and weaving them into social media posts.
Dairymen’s Digest
Writer
Dairymen’s Digest is the member publication of Minnesota dairy cooperative Associated Milk Producers Inc. This article about an animal care program was included in the magazine’s July-August 2016 issue.
Dairymen’s Digest
Writer
In addition to articles about the cooperative and cows, the Associated Milk Producers Inc. magazine Dairymen’s Digest also featured the delicious products its members make from milk. This story highlighted Knutson’s Caramels and Cheesecakes in Red Wing, Minnesota in the November-December 2016 issue.
Spring Creek Consulting, LLC
Crafting Connections, Communicating Impact