Unlocking Professional Growth: Insights from MarCommSync Mentorship Series

One of the best ways to develop your professional skills is to immerse yourself in learning opportunities with peers who do what you do. I enjoyed being part of Associations North‘s 2023 MarCommSync mentorship series, which just wrapped up last week! (That’s me in the white cardigan.) Over six sessions, I joined other communicators and marketers with facilitator Amy Hager to dive deeper into communication strategies that convert into an engaged community.

Here are a few takeaways that gave me encouragement and a fresh perspective:

• Marketing is about helping someone solve a problem.
• Marketing is a big experiment, so it’s okay if you don’t nail it every time.
• Messaging is meant to provoke a conversation, not make a sale.
• Communication is answering the question, “Who cares?”
• Use stories! Let people see themselves in your content.

Thanks to my cohort for their energy, enthusiasm, and providing a space space to test new ideas!