Plentiful coffee and communications – two of my favorite things at my first International Association of Business Communicators (IABC) Great Plains Communicate Stronger conference today. I especially appreciated the social media insight from keynote speaker Arik Hanson as a fellow solo consultant originally from Minnesota. Social media is so much more than just posting: it’sContinue reading “Connecting Success at Communicate Stronger”
Author Archives: Spring Creek Consulting, LLC
Celebrating Food Allergy Awareness Week in North Dakota
May is Food Allergy Awareness Month, and I’m so excited to kick it off by thanking Governor Doug Burgum for proclaiming May 12-18, 2024 as Food Allergy Awareness Week in North Dakota! Being a food allergy parent is the most difficult role I’ve ever had – a long journey with a steep learning curve. ButContinue reading “Celebrating Food Allergy Awareness Week in North Dakota”
Beyond the Buzz: Why Email is Still a Valuable Communications Tool
Ah, social media. It can be exciting, glamorous, eye-catching, engaging, and addictive. Some organizations have entire teams to manage their presence on social media platforms. I recently wrapped up some social media work for a client. After I chatted with them about insights I gleaned from creating and sharing social content for them, I added,Continue reading “Beyond the Buzz: Why Email is Still a Valuable Communications Tool”
Timber Transformation
I really enjoyed writing the latest Associations North Focus North cover story about Northwestern Lumber Association’s recent rebrand to BLD Connection. Cody Nuernberg, Melanie Hultman, and team have been doing some incredible work the past seven months (in partnership with Mercury Creative Group)! When an association has been around for 134 years, you learn toContinue reading “Timber Transformation”
Speaking the Same Language Locally to Globally
Sometimes it’s challenging to explain exactly what a communicator does, so it’s been refreshing for me to join the International Association of Business Communicators. It’s a global network of my communications peers who understand exactly what I do – because they do it too! Thanks to my local IABC Great Plains chapter for today’s memberContinue reading “Speaking the Same Language Locally to Globally”
Uber Eats Agrees to Remove Harmful Depiction of Peanut Allergy
On Friday afternoon, February 9, Food Allergy Research & Education (FARE) CEO Sung Poblete (pictured) announced that she had spoken with Uber, and they will be editing out the part of their Super Bowl ad that referenced the peanut allergy. THANK YOU for listening, Uber, and taking steps to be more inclusive of the foodContinue reading “Uber Eats Agrees to Remove Harmful Depiction of Peanut Allergy”
Uber Eats Super Bowl Ad Allergy “Joke” Not Funny
I’m so disheartened to watch this Uber Eats Super Bowl ad. You would never joke about someone with cancer or diabetes, but it’s still considered okay to make fun of people with life-threatening food allergies. It’s not funny, and it’s not okay. Orla Baxendale died just last month after eating mislabeled cookies that contained peanut.Continue reading “Uber Eats Super Bowl Ad Allergy “Joke” Not Funny”
Unlocking Professional Growth: Insights from MarCommSync Mentorship Series
One of the best ways to develop your professional skills is to immerse yourself in learning opportunities with peers who do what you do. I enjoyed being part of Associations North‘s 2023 MarCommSync mentorship series, which just wrapped up last week! (That’s me in the white cardigan.) Over six sessions, I joined other communicators andContinue reading “Unlocking Professional Growth: Insights from MarCommSync Mentorship Series”
5 Tips to Encourage Inclusiveness of People with Food Allergies
Recently, I was reflecting with a client about Food Allergy Awareness Week, which is recognized every May. While my experience with food allergies has been a deeply personal one, I had never considered the business implications until this client suggested that managing food allergies is an important issue relating to equity/diversity/inclusion/accessibility (EDIA). From that perspective,Continue reading “5 Tips to Encourage Inclusiveness of People with Food Allergies”
From Fear to Advocacy
It has been almost a decade since the reality of being a food allergy mom hit me like a truck. I remember being terrified during that first allergist visit when my child was officially diagnosed with multiple severe food allergies. I sat there stunned as the doctor matter-of-factly trained me on how to watch forContinue reading “From Fear to Advocacy”
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