communication – Spring Creek Consulting, LLC

Beyond Brick and Mortar

Every once in a while, I get a project that’s really fun – not just because of the work, but because of the people I get to talk to. Agency MABU enlisted me to help Mayville State University create content that will build excitement for the renovation of its iconic Old Main building. For thisContinue reading “Beyond Brick and Mortar”

Partnering for Progress

If you’re fortunate enough to live by a river, then you’re familiar with the peace and tranquility it can bring to a community – especially if the riverfront remains largely untouched by industrial development. In sister cities Bismarck and Mandan in North Dakota, local partners like the Bismarck-Mandan Convention and Visitors Bureau (CVB) have bigContinue reading “Partnering for Progress”

Broadcasting Resilience

I must admit that when I was telling my elementary school-aged children a little about this cover story for Associations North, I had to do some extra explaining about what AM radio is. They, like many of their peers, prefer to stream most content on-demand. Side note: if you ever want to feel old, justContinue reading “Broadcasting Resilience”

IABC Offers the Gift of Communication to Local Nonprofits

I have a special place in my heart for nonprofits and the essential work they do for local communities. So it’s inspiring that the IABC Great Plains (of which I’m a member) offers a Gift of Communication event every November, providing free communications advice to North Dakota/Montana/South Dakota nonprofits who could use a little help.Continue reading “IABC Offers the Gift of Communication to Local Nonprofits”

Why Storytelling Matters in Effective Communication

Have you ever noticed how even the youngest children have a penchant for listening to stories? I can’t count the number of times my kids would select a pile of books, climb into my lap, and we’d read them one after another – or sometimes the same one over and over. What is it aboutContinue reading “Why Storytelling Matters in Effective Communication”

The Recipe for Success

It’s like any other high school sport: practicing five days a week, competing with other schools at the state level, and earning the chance to compete against other states at the national level. But the challenge is making a three-course meal with no running water or electricity. Thanks to Angie Whitcomb for collaborating with meContinue reading “The Recipe for Success”

The #1 Rule of Communication

If you’re like the average person these days, your inbox is flooded with messages. The most valuable emails are sent with thought and care from family and friends. Some aren’t particularly exciting but still important, like notifications for bills, insurance, appointments, or newsletters for organizations that we follow. Most emails, however, fall into the marketingContinue reading “The #1 Rule of Communication”

Celebrating Local Moms in Stride at Mother’s Day Family 5K

Many thanks to MOMS Club® of Bismarck for the opportunity to help coordinate the Mother’s Day Family 5K with Laughing Sun Brewing and the Abused Adult Resource Center. What an exciting day! Not only was it a unique way for families to celebrate Mother’s Day, but the proceeds and a mountain of diaper donations willContinue reading “Celebrating Local Moms in Stride at Mother’s Day Family 5K”

Beyond the Buzz: Why Email is Still a Valuable Communications Tool

Ah, social media. It can be exciting, glamorous, eye-catching, engaging, and addictive. Some organizations have entire teams to manage their presence on social media platforms. I recently wrapped up some social media work for a client. After I chatted with them about insights I gleaned from creating and sharing social content for them, I added,Continue reading “Beyond the Buzz: Why Email is Still a Valuable Communications Tool”